Dato Jimmy Choo Did Not Get Back Jimmy Choo

Last Update June 27th, 2017

Do you know that Dato’ Jimmy Choo did not get back Jimmy Choo the brand?

In 2011, many Malaysians were all excited when they heard the news that their iconic shoemaker Dato’ Jimmy Choo wanted to buy back the world-renowned brand JIMMY CHOO which he co-founded in 1996.

Dato Jimmy Choo Did Not Get Back Jimmy ChooMr Choo Yeang Keat hired London-listed broking firm Daniel Stewart to help him on a potential £500mil (RM2.4bil) bid to buy back the company.

He even sought legal advice from Matrix, the law firm owned by Cherie Blair, wife of former British prime minister Tony Blair.

Ironically, in the May 2009 issue of Reader’s Digest, Dato’ Jimmy Choo said he has NO REGRETS selling his stake in Jimmy Choo.

He added that the company still bears his name and nobody can take away ‘Jimmy Choo’ from him.

Then why he was so desperate to get back the luxury shoe brand which bears his name?

Dato Jimmy Choo Did Not Get Back Jimmy Choo

Alas, it is sad to say, Dato Jimmy Choo did not get back the eponymous brand.

The brand Jimmy Choo was bought over by Vienna-based Labelux with a hefty tag of £500m , the luxury goods group backed by Germany’s billionaire Reimann family.

In other words, Dato Jimmy Choo  did not get back Jimmy Choo, the brand.

The sexy founder of Jimmy Choo Ltd, Tamara Mellon will remain with the company as chief creative officer and take a stake in the subsidiary being created to own Jimmy Choo.

As reported in The Guardian, the sale of Jimmy Choo will deliver a multi-million pound pay day for Mellon who owns a 17 per cent stake recently valued at £85m.

Back in November 2001, Dato Jimmy Choo sold his 50% stake in his eponymous company for £10 million to Equinox Luxury Holdings Ltd.

Then suddenly both Mellon together with the label’s chief executive Joshua Schulman left Jimmy Choo brand.

Mellon went on to start her own line of sexy range of eponymous footwear brand.

In November 2016, it was reported in The Edge, Mr Choo has been appointed as a non-independent and non-executive director of Hai-O Enterprise Bhd.

With Dato Jimmy on board, Hai-O is all gearing up to build a fashion brand that offers mid- to high-end products. He was appointed as the group’s adviser.

“Not until we are lost do we begin to understand ourselves” – Henry David Thoreau