Yesterday I bought the newly launched bread called MASSIMO wheat germ bread By The Italian Baker, just to try it out. I bought the wholemeal loaf and sad to say I am really disappointed.
Personally I find the wholemeal MASSIMO bread doesn’t live up to a typical wholemeal loaf. To me it is more like a normal white bread, with hardly any wheat bran. Just a sprinkle of it. This new wheat germ loaf in the Malaysian market is so sweet that you can also even eat it on its own.
It is “soggy-damp” and the size is smaller than its competitors. It claims to be enriched with essential vitamins and minerals. The unique selling point of this MASSIMO loaf is the used of wheat germ. As mentioned on the plastic bag, wheat germ is loaded with contents of Vitamin E, Omega-3 fatty acids, natural fiber, protein, B1, B2, B6, magnesium, phosphorus and zinc. Well, that’s what it says.
Now it is selling at RM2.50 as an introductory offer. The actual price is Rm3.50, which is actually more expensive than Gardenia wholemeal loaf.
Well, as for me, definitely I won’t be buying or eating MASSIMO wheat germ bread anymore. I still prefer some other wholemeal bread selling in the leading bakeries in town.
Where to get MASSIMO bread in KL? I think currently it is only available at selected mini markets and grocery stores.
By the way, for those of you living in the Klang Valley who love eating bread, you can try Iranian lavash bread. It is available at Olives Supermarket, CapSquare, Jalan Munshi Abdullah (opposite AIA building, Jalan Ampang).
Latest: A Sundry shop near my house is selling Massimo at only RM2.30 each loaf.
Bread Quote: “If you have two loaves of bread, sell one and buy a lily” – Chinese Proverb