Malaysian Men Underwear & Swimwear STUD For Malaysian Men

Malaysian Men Underwear: Back then, there was a shop selling men’s wear and a couple of sexy men underwear.

This nondescript boutique was hidden in the secluded corner at  the ground floor of KL Paza (now known as Fahrenheit 88); to be exact, the corridor to the public toilets.

It was rather difficult to get cool and stylish men underwear in Malaysia, except for a couple of  foreign brands and with limited designs to choose from.

stud underwear malaysia
Stud Underwear Malaysian Brand

Then back in 2009, Malaysian fashion designer Jonathan Cheng and his partner Voon Lai came out with an exciting brand of underwear and swimwear, aptly called STUD.

It’s tag line is “Wear It Proud”. Definitely, STUD underwear and swimwear are not for the average strait-laced Malaysians.

They are for  hip, masculine, sexy modern Malaysian men and particularly Malaysian gay men.

Homme men’s underwear in Malaysia

Besides its underwear and swimwear collection, Jonathan Cheng and Voon Lai have come out with a complementary range of t-shirts, hoodies, polo and tank tops and shorts.

This Malaysia-based label is selling at Tangs Pavillion, Parkson Pavilion & KLCC (Kuala Lumpur), Push Homme (Taipei City), Shine (Hong Kong), Bang Clothing(Sydney &Melbourne)  and Sportsmen Asia(Singapore).

men underwear malaysia
Men Underwear Malaysia

It even has a showroom at Santa Monica, Los Angeles. Last year, STUD presented its Spring/Summer collection at the Curvexpo in Las Vegas.

This Malaysian-brand is featured in many magazines, which include Taiwan’s Men’s Body, Malaysia’s August Man & TimeOut, Germany’s blu and Australia’s DNA.

STUD stuff is now available at ZEN Department Store in Bangkok. It has just launched its products a few days ago (6th January, 2012).

To find out more about this stylish and sexy STUD Bodywear, visit: or pop over to its website: