If you are a ‘happening’ men with taste and style, then you must have heard of STUD Underwear Malaysia.
Back in the year 2012, I came across this fashionable and high-quality designer brand of men’s underwear and swimwear.
This nondescript boutique was hidden in the secluded corner at the ground floor of KL Paza (now known as Fahrenheit 88); to be exact, the corridor to the public toilets.
If you love to wear cool and stylish men underwear in Malaysia, it is rather difficult to find them, except for a couple of foreign brands and with limited designs to choose from.
Then back in 2009, Malaysian fashion designer Jonathan Cheng and his partner Voon Lai came out with an exciting brand of underwear and swimwear, aptly called STUD.
It’s tag line is: “Wear It Proud“.
Definitely, STUD underwear and swimwear are not for the average strait-laced Malaysians.
They are for hip, masculine, sexy modern Malaysian men and particularly Malaysian gay men.
STUD Underwear Malaysia
Besides its underwear and swimwear collection, Jonathan Cheng and Voon Lai have come out with a complementary range of t-shirts, hoodies, polo and tank tops and shorts.
This Malaysia-based label is selling at Tangs Pavillion, Parkson Pavilion & KLCC (Kuala Lumpur), Push Homme (Taipei City), Shine (Hong Kong), Bang Clothing (Sydney &Melbourne) and Sportsmen Asia (Singapore).
It even has a showroom at Santa Monica, Los Angeles.
Last year (2011), STUD presented its Spring/Summer collection at the Curvexpo in Las Vegas.
This Malaysian-brand is featured in many magazines, which include Taiwan’s Men’s Body, Malaysia’s August Man & TimeOut, Germany’s blu and Australia’s DNA.
STUD stuff is now available at ZEN Department Store in Bangkok.
It has just launched its products a few days ago (6th January, 2012).