I think it is advisable not to use the term Hari Kekasih (Lovers Day) here. Some Malaysia folks may think that there is nothing wrong in celebrating this day, as it is for lovers. In other words, it can cause confusion and mislead some of these Malaysians.
That’s the reason why Jakim need to come out with this Jerat Hari Valentine or Jerat Hari Kekasih (Valentine’s Day Trap).
Here is a video of Ustazah Siti Nor Bahyah explaining how Valentine’s Day is associated with maksiat (vice):